Hello, it's nice to meet you!

I'm Jonathan Zuluaga, a seasoned lifestyle photographer driven by the passion to authentically capture stories in food and beverage, hospitality, travel, and the wonderful narratives of people. Transitioning from a background in social media strategy, my mission is to freeze genuine moments that go beyond visuals – they tell real stories.

In the realm of lifestyle photography, I specialize in crafting narratives that not only captivate but also elevate brand experiences. Trusted by brands like Walgreens, Revlon, The Neighborhood Hotels, and Autozone, I've become a storyteller through the lens, of translating consumer insights into impactful content rooted in both creativity and strategic thinking.

Off the clock, you'll find me immersed in cozy coffee spots, curating unique furniture pieces, and hosting intimate dinners for friends. Life, for me, is a seamless blend of creativity, warmth, and creating meaningful connections.

My true passion lies in engaging conversations that spark innovation and transformative collaborations. If you're keen on capturing authentic and real stories that resonate, let's connect. I'm here to help brands unveil their narratives through the lens of authenticity!