Bow Truss Coffee Roasters
At Bow Truss Coffee Roasters, I help manage the brand's social media and digital marketing efforts. In this role, I was challenged to increase brand awareness, grow the following on all social channels, create original content, implement email marketing campaigns and maintain the online community.
With a focus on building brand awareness and increasing our reach, I developed a consistent content calendar, increased our posting frequency, created a portfolio of original images and video, and launched an email capture strategy for in-store. We did all of this with limited budget and saw an incredible increase in brand awareness and online sales.